All Things New Orleans: How We Chose Our Parade Theme

A love letter to the city that inspires everything we do.

When we first imagined the Krewe of Les Bon Temps Rouler, we knew we wanted to create a parade that felt like New Orleans—not just during Mardi Gras, but year-round.

The kind of parade that dances to a brass band beat, smells like powdered sugar and crawfish boil, and sparkles with sequins, satire, and soul. So when it came time to choose a theme for our inaugural roll… we didn’t have to look far.

We chose “All Things New Orleans” because, well, that’s who we are.

A Theme That’s Big Enough to Hold a City

New Orleans is too vibrant, too layered, too alive to be captured in a single image or slogan. So we didn’t even try. Instead, we opened the door to all the things that make this city sing—our food, our music, our neighborhoods, our ghosts, our history, our mischief, our magic.

From red beans and pralines to jazz funerals and second lines… from moss-draped oaks to neon dive bars… we’re turning the streets into a stage where all of it can come to life.

A Theme Made for Creativity

This theme invites every krewe member, float rider, and costumed marcher to interpret it their own way. Want to be a muffuletta? A magnolia blossom? A haunted streetlamp from the Quarter? Go for it.

We wanted to spark creativity—not constrain it. New Orleans is nothing if not unpredictable, and our theme reflects that wild, beautiful chaos.

A Theme That Welcomes Everyone

Whether you grew up Uptown, just moved here, or you’re visiting and falling in love for the first time, “All Things New Orleans” is an invitation to celebrate what this city means to you.

We welcome locals, transplants, tourists, culture bearers, misfits, old souls, and new friends. Everyone has a role in this story—and our theme gives you the freedom to tell yours.

A Theme for the People

Our parade isn’t a corporate affair. It’s grassroots. It’s by the people, for the people. Our theme honors street performers, social aid & pleasure clubs, po-boy shops, old record stores, and all the little things that make this city feel like nowhere else on Earth.

So when we say “All Things New Orleans,” we mean the things you can’t buy, the things you can’t explain, the things you just have to feel.

Ready to roll with us?

Come be part of a parade that celebrates the city in all its funky, fabulous, flavorful glory.🎭 [Join the Krewe]

Because when you let the good times roll in New Orleans…they roll with style.