All Things New Orleans

When we first imagined the Krewe of Les Bon Temps Rouler, we knew we wanted to create a parade that felt like New Orleans—not just during Mardi Gras, but year-round. The kind of parade that dances to a brass band beat, smells like powdered sugar and crawfish boil, and sparkles with sequins, satire, and soul. So when it came time to choose a theme for our inaugural roll… we didn’t have to look far.

When most people think of New Orleans parades, their minds jump straight to Mardi Gras—and who can blame them? The glittering beads, the towering floats, the wild revelry of Carnival season has earned global fame. But what many don’t realize is that parading in New Orleans is not limited to Mardi Gras. In fact, it’s a year-round tradition that runs deep through the city’s cultural veins.